Assistant Designer
As an assistant designer at Soma, my role is to support the design and development process from initial sketch to finished product. In supporting the Designer for Fashion Intimates, I have been able to dive deep into white space research, raw material sourcing, and assisting in the development of new Fashion Blocks for the brand as well as the creation of a fashion toolbox, ensuring shorter lead times and ongoing development.
To see more examples of my work at Soma, please inquire through email: alondra26ortiz@aol.com
Beautifully Savage
Hired to create graphics used for merchandise sold in a boxing studio.
Created in partnership with skiwear brand Spyder, the group project below explores whitespace opportunity for the brand.
Although my involvement is seen throughout the entirety of the project, my main contributions were the Downslope Sports Bra and its correspondents, Existing Product Analysis, NABC Analysis, and Window Display.